SOULEY
THE AUTHENTIC MAN
About Us
Souley is a ready-to-wear clothing brand for men, created and manufactured in Senegal. We specialize in making KHAKI pants and shorts.
A word from the creator:
I was born and raised in Dakar, before continuing my life journey in France.
Souley was born from my travels between France and Senegal (between 2002 and 2014). Indeed during my stays in Senegal, one of my favorite activities was to go to the markets, to hunt. It allowed me to explore a different world in terms of fashion. The fabric is omnipresent in Senegal and the clothing is mainly made to measure, which is a luxury in Europe. I then started to mix European fashion and African style. My period summer shorts are matched with wax and other fabrics found here and there. The brand was born without even realizing it. Over the years, I realized that my designs always attracted compliments and questions. The people around me were always captivated by the originality and the quality of my outfits. They were even more astonished when I told them that my clothing was tailor-made and handmade in the land of Teranga, my dear Senegal. Hey wi we have some excellent artisans on the mainland. It was from this experience that the idea began to germinate little by little.
An African brand
We are reinventing CHINO by giving it an original touch and adapting to the new international context where Africa is at the heart of the universality of the world.
Our different creations will make you chic and classic while remaining original and authentic.
Welcome to the universe of the new man.
...
I needed a name reflecting this duality between African identity and Western identity. I then explored the first names of men around me and discovered “SOULEY” the name of one of my ancestors. Souley comes from Souleyman which means “healthy, intact, safe”. It was perfect, everything was fine with me, both the sound and the meaning in line with my vision.
In 2014, I returned to settle permanently in Senegal. I dress mainly to measure, I also meet new tailors and discover new local supply chains for different types of textile materials. Alas, I am caught in the heat of Dakar’s hectic life, family and my job. Nevertheless, I am rediscovering my country through other projects dear to my being.
It was not until 2020 that I firmly decided to bring SOULEY to life. After a year of research, testing, hard work, I am proud to present to you this newborn, this new baby. Yes I am SOULEY, and I am now by your side, I am your new traveling companion. I have come to reveal you, to reveal your deep self, without denying your openness, your modernity.
Each of our products is the result of a creation that listens to people. In a world where fashion tends to be uniform and disposable, Souley has come to shake up the codes and produce clothes for you that combine quality, durability, style and above all authenticity.